Client: MTV / Paramount Networks
Role: Creative Lead
To relaunch The Hills, I joined Paramount’s internal supergroup, EPIC PRIORITY—tasked with high-stakes, cross-network campaigns. Our goal: reignite nostalgia while attracting new Gen Z viewers by targeting fans everywhere.
We executed a 360° platform-first strategy—social, digital, streaming, and on-air. Bold trailers, influencer tie-ins, glossy promo assets, and audience-tailored formats showcased big-idea creative across MTV and Paramount+.
Bonus stunt: We complemented the campaign with a guerrilla-style public stunt (captured here: and in this video), designed to generate buzz and drive social engagement with surprise Hills-branded moments in public spaces.
This multi-channel push proved EPIC PRIORITY’s ability to deliver culture-forward creative that both honors legacy and breaks new ground.
3AM is the moment when the world is most raw, and your emotions are the most real – the truth comes out. The notes and signature element of absolute freshness reinforces a sophisticated style that covers up the sins that come with the dawn.
Architecturally inspired, the bottle is translucent with a flash of red, designed as a luxe object of desire while incorporating sleek edges that evoke the New York City landscape. 3AM's presence is felt even before the scent escapes the packaging and bottle.
Don Cornelius connected Black America through soul, synchronized our communities through music and dance, connecting us all through the pulse of black culture. Through a series of print and digital executions we explored the emotional journey and aspirational dreams of our characters through their subconscious minds. Prepare for the hippest trip in America.
AWARDS: Art Direction & Design
2021 PROMAX Multiplatform Program Image- GOLD
NO LIMIT CHRONICLES
This campaign tells the story of Master P guiding his family and his vision for ownership to astounding heights- creating one of the most successful hip-hop brands ever and millionaires along the way. This campaign speaks to the journey of the man and the label who laid the “greenprint” and changed the game.
Writer/producer- Kara Barnett
Graphic designer- Lia Strasser
Creative Director (copy)- Jerome Ford
I designed the apparel and promotional assets for Diddy's anticipated album under Bad Boy Records.
CONTRIBUTION: Creative direction, Graphic design, Product design
This cut and paste approach leverages show footage, nostalgic photos, and vintage stock photography to give fans an intimate glimpse into the historical moments of Ruff Ryder Chronicles.
Montage of imagery serves as a visual journey of the true spirit of Ruff Ryders.
RR is a lifestyle, a way of being. This key art concept is meant to feel like the community created an inspiration board. A visual approach popular in the late 90’s/early 2000’s.
Average Joe season 1 follows Joe Washington, a plumber from Pittsburgh, who has been thrust into a life and death situation. Joe has discovered his recently deceased father stole 10 million dollars from the Russian Mob.
At the core of our campaign is Average Joe’s rise to the occasion. The three phase campaign will highlight the main characters, tease the dark and mysterious true to life story, spark interest in the money search, promote show title retention and get to the meat of who our average “Joe” is.
Role: Creative Director
Campaign: 360º Launch
For Season Three of College Hill, I led creative direction across a full 360º campaign—ensuring we captured everything needed in a single production day. This included key art, refreshed art, social content, OOH, trailer footage, and cast pickup lines.
The cast brings their rebellious spirit to Xavier University of Louisiana—the world’s only Catholic HBCU and a top-ranked institution for Black medical school graduates. Our concept, “Unrulier Than Thou,” follows their evolution from Hollywood rule-breakers to academic disruptors.
Each scene mirrored the cast’s tension between tradition and rebellion, creating a campaign that was bold, energetic, and culturally resonant across all platforms.
I pre launched Sean John's 3AM fragrance through a provocative teaser campaign. The B&W imagery was leaked via social media, blogs, and wild postings (guerilla style).
CONTRIBUTION: Creative direction, Photo direction, Social strategy, Graphic design, Copywriting
PRODUCTION:
TV/Photography-NABIL
Retouching-Vision On
OOH-Power Moves Inc
CONTRIBUTION: Creative direction, Graphic design
I led creative for The Encore, a BET series where legendary R&B girl group members came together to form a supergroup and record an album in 30 days. I developed the key art, promo campaign, and also created the branding for the group BluPrint—a sleek, elevated identity that honored their legacy while introducing them to a new generation. This project let me merge my love of music branding and television in one unforgettable campaign.
While at Y&R New York my Copywriter Deanna Director and I created a Facebook application for Valentine’s Day. It helps Facebook users determine their #1 digital admirer AKA stalker. Find your Facebook Valentine here!
Cannes 2012 entry
CONTRIBUTION: Creative direction, Graphic design
PRODUCTION:
Copywriter-Deanna Director
Illustrator-Lee Trice
Digital-VML
BLACK GIRLS ROCK! is a multifaceted media, entertainment, philanthropic, and lifestyle brand that focuses on the empowerment of black women and girls.
The annual awards ceremony honors and promotes black women in different fields involving music, entertainment, medicine, politics, arts, culture, activism, entrepreneurship and other visionary endeavors.
Black G!rls Rock! 2019 will celebrate the spectrum of truth tellers who protect legacy. Using the bold militant-chic style pioneered by Black Panther and graphic designer Emory Douglas, we will validate the black female existence through a modern take on the 60’s and 70’s art movement that changed African American victimhood to one of powerful outrage.
Mr.Combs "dreamt" of his current life and lifestyle.“Don’t ask what the meaning of life is, you define it.” -DIDDY
While In the ideation phase I started to understand why Mr.Combs will alway be culturally relevant. He's always aspiring to achieve greatness which then ignites creativity, entrepreneurship, and exploration. welcoming each quality is what grants him infinite potential.
The lesson learned is that we all strive to be the boss and sit at the head of the table. It's up to us to define what that is.
CONTRIBUTION: Creative direction, Copywriting, Graphic design, Product design, Package design, Digital/Social strategy.
PRODUCTION:
Photographer-Elton Anderson
Producer/Retouching-Hillyard Productions
Season Two of GAMES PEOPLE PLAY introduces the audience to a new layer in the premise of the storyline: an elite secret society.
Deception and secrecy are the hallmarks of the campaign. Stylized S&M costuming cues the underground and scandalous lifestyle of the characters.
This campaign successfully played up sexy youthfulness of a wildly popular cast, driving anticipation for a dark season ahead.
One of the biggest franchises on VH1, Love & Hip-Hop came back with a new season in Miami. So it was perfect timing to take a fresh approach with this campaign/graphics package and take the show to a modern space. This season came it hot and the groups were reunited and thrown into Miami’s hot sexy fire.
The original cast of Martin returns for their first-ever reunion. Fans of popular nostalgic TV launched a cultural push into bingeing nostalgic ‘90s Black TV globally which prompted reboots and reunions.The relatable characters, storylines, and relationships that made this show a cultural hit are revisited and discussed by the original cast as the funny and special inside memories take center stage.
Games People Play takes place inside the high-stakes world of professional sports where everyone plays to win. In a ruthless battle for success. Season one determines what it really takes to stay on top.
Everyone Is Suspect
For the 2019 BET Social Awards I creatively directed/art directed the show package and all consumer facing assets to promote the show. Here is a recap on all of the elements including the show itself.
CONTRIBUTION: Creative direction, Art Direction, Copywriting, Set design
A few friends and I created a fully functioning interactive website back in Ad school. Enter and prepare for an awesome experience.
PRESS:
Creativity Online
AdPulp
Brandflakes for Breakfast
The Atlanta Egotist
The Creative Circus
Xfinity is a proud ally of the LGBTQ+ community, but it's also more than that. Xfinity is a community in itself, full of LGBTQ+ voices. A place where everyone feels accepted for who they are, encouraged to wear their true colors, and empowered to be the best that they can be. Let’s amplify these voices across our social channels during Pride Month, and beyond, by interviewing LGBTQ+ Xfinity employees.
In these interviews, employees will share their experiences, how Xfinity has helped shape their pride, and what universal pride means to them. In sharing these stories with the world, we’ll be showing that LGBTQ+ voices are a main pillar in what makes Xfinity great.
Part of what makes pride universal is that it's always on. And just like pride, our voice destination is 24/7. So no matter what time of year it is, you can catch your favorite LGBTQ+ artists and the content they create. To show this, we can create a watch schedule for a week of LGBTQ+ shows and movies to give a sampling of the 1000s of titles that can be watched year round.
While freelancing for a short term at Weber Shandwick I conceptualized and designed an application that would help the Taco Bell consumers Live Mas (Live More). The app highlights some of the special benefits Taco Bell's new Power Menu offers along with some other cool ways Taco Bell could help everyone Live Mas.
CONTRIBUTION: Creative direction, Graphic design, UI/UX design, Copywriting
My time spent at VERSACE was with the Events Marketing team as a Conceptual Architect. Here I designed the brand experience for all of the offline events. I worked on a number of partnerships, shopping events, and fashion shows/fashion presentations.
CONTRIBUTION: Creative direction, Event design, Event/Retail strategy, Retail/Window design, Copywriting
Recently I redesigned the Sean John shop at Macy's Herald Square, setting the design guidelines for all stores nationally.
CONTRIBUTION: Creative direction, Photo/Video direction, Retail design, Window design
CONTRIBUTION: Creative direction, Photo direction
PRODUCTION:
Photography-Cheryl Fox
Stylist-Chloe Lee
I launched the first fragrance under the ENYCE brand. I designed the scent, bottle, and packaging.
CONTRIBUTION: Creative direction, Photo direction, Product design, Packaging design
PRODUCTION:
Photography-Elvis Piedra
I designed Sean John's Spring 2015 Lookbook for both print and digital. Please click through and experience the collection and impeccable styling ;)
CONTRIBUTION: Creative direction, Photo direction, UI/UX design, Graphic design
I was tasked with creating an exclusive Sean John watch collection for Macy's. We wanted to stay true to the ethos of the brand and center the watches around New York, the birthplace of Sean John. Throughout our branding/marketing initiatives we highlighted the premium leather and precious black stone that is found in each watch.
CONTRIBUTION: Creative direction, Graphic design, Product design, Copywriting
PRODUCTION:
Video-Mike Q
Design-Geneva
During my time at JWT I helped Rolex launch an initiative called Perpetual Planet, which harnessed the world of exploration as a testing ground for its watches. I created social content to showcase explorers of today who dedicate themselves to environmental causes.
CONTRIBUTION: Creative direction, Photo direction, Digital strategy, Graphic design
The sophisticated Cuban inspired Spring 2017 line was a beautiful collection. I used Cuban top model Dion Smith to role out the line through a series of on-line/off-line activations. My minimalistic approach captured imagery that let lighting tell the story about the warmth of the cuban sun.
CONTRIBUTION: Creative direction, Photo direction, Social strategy, Graphic design, Copywriting
PRODUCTION:
Photography-Alvin Kean Wong
Stylist-Jimi Urquiaga
Studio-MILK Studios
I curated and styled HYPEBEAST'S editorial piece on Puff Daddy's essentials. Click here to read and experience the interactive product grid.
My bestie Nick and I created a game out of boredom and obsession... Press play and enjoy :)
CONTRIBUTION: Creative direction, Graphic design, UI/UX design, Copywritng
PRESS:
kotaku
While at JWT I worked on a project that would align the Millennial audience with the not so cool vodka brand, SKYY. Millennials are constantly hacking, making, and ideating. LET’S MAKE THIS A THING became the thinking behind the digital/social activation THINGernet.
I jumped at the chance to lead and produce this global tv commercial for the nonprofit organization Save The Children . This commercial sheds light on how a value is placed and determined by gender, a bridal dowry -- or worse. #ShesWorthMore
CONTRIBUTION: Creative direction, Graphic design
Sean John teamed up with the NBA and sponsored the 2015 practice game. To further support our brand ambassador John Wall we created a number of events and on court activations to seamlessly tie our brand in with the weekend and keep the crowed hyped. One being our "Diddy Style, Dress and Dribble" where audience members competed to see who was the quickest at dressing in our hookup and scoring a basket.
We also held a meet and greet at Macy's Herald Square, the flagship store. Here fans were able to meet John Wall and experience shopping the Sean John store while celebrity DJ/radio personality DJ Enuff was on the 1's and 2's.
CONTRIBUTION: Creative direction, Event strategy, Event design, Graphic design
Sean John collaborated with GQ's The Gent to curate a screening/influencer event for the critically acclaimed documentary Fresh Dressed. Sean Johns President Jeff Tweedy and Sean Combs himself are both key figures in the documentary.
CONTRIBUTION: Creative direction, Event design, Event planning/production, Graphic design
PRODUCTION:
Catering-Red Rooster
CONTRIBUTION: Creative direction, Photo direction, Digital/Social strategy
My copywriter Deanna Director, bestie Nick Schmidt and I started a creative collective under the name GANG. With GANG, we create out of the box projects that do not feel advertising(ish)
One of our many projects was revitalizing the die'ing art form of miming. We found the oldest Mime in the world Richmond Shepard and added our modern creative twist.
September 2015 issue
CONTRIBUTION: Creative direction, Photo direction, Graphic design
