FREELANCE CREATIVE DIRECTOR
Creative Riff, October 2025 – Present
Lead experiential and event led creative for agency clients, from concept to build ready delivery
Translate strategy into shareable fan experiences, including BravoCon
Develop design systems for on site moments, environmental applications, and social first extensions
Partner with cross functional teams and vendors to deliver production ready toolkits
FREELANCE SENIOR CREATIVE STRATEGIST
ÜAZÚ Skincare, September 2023 - November 2024
Develop custom content programs and strategies
Build out new sponsorship opportunities/partnerships
Develop scalable program plans, budgets, and schedules
Creatively direct/design all internal and externals properties
FREELANCE SENIOR ART DIRECTOR
GoodKid Agency, January 2022 - July 2022
Worked across the Xfinity account
Designed retail experiences and original social content
SENIOR ART DIRECTOR
Viacom/CBS, Paramount, November 2019 - 2025
Creative Director for BET, VH1, and MTV networks
Creatively direct across on-line/off-line productions
Creating key art for linear and SVOD programing
SENIOR ART DIRECTOR
J. Walter Thompson Worldwide, March 2017 - November 2019
Senior creative with a focus on the fashion/luxury accounts
Creatively thinking/producing new ideas and concepts across a wide range of media
A key player for new business pitches and agency communications
CREATIVE DIRECTOR
Combs Enterprises, December 2014 - March 2017
Head of design for Sean John, SJ Boys, ENYCE & launched SJ Girls (TV, OOH, digital, events/experiential, & retail)
Maintain, produce, and support licensees with strategic marketing, creative concepts, & all branded materials
FREELANCE SENIOR ART DIRECTOR
FV Magazine, July 2014 - August 2015
Developed and designed on-line content for both social and editorial platforms
styled and directed editorials
UX design and editorial page layout
FREELANCE EXPERIENTIAL ART DIRECTOR
VERSACE, February 2014 - December 2014
Design consultant for the Special Events & marketing department
Created/developed concepts around product and culture for retail & branding events
FREELANCE SENIOR ART DIRECTOR
Barnes & Noble, April 2014 - July 2014
Production and design for NOOK and BN’s e-commerce and social platforms
Developed social strategy and original content for all platforms
ART DIRECTOR
Young & Rubicam (Y&R), November 2011 - February 2014
Created/produced multi-channel campaigns across TV, print, digital (mobile, social, display) experiential
(event marketing, guerrilla) direct mail, collateral and/or merchandising pieces for the following clients
Waldorf Astoria hotel and resorts, Conrad Hotel, Land Rover, Pepperidge Farm, Microsoft , and JC Penney
FREELANCE ART DIRECTOR/GRAPHIC DESIGNER
SOHO Experiential, December 2012 - October 2013
Conceptualize and produced environmental collateral for various spirit clients such as Remy Martin and Louis Xlll