Opening Credits Generator: We built a custom digital experience that let fans insert themselves into the iconic MTV The Hills show open. With a seamless user flow and sleek UI, the tool turned every user into the main character, complete with slow motion glam shots and their name in the show open.

Project: The Hills: New Beginnings – (Social Activation String-Out video)

Objective: Generate buzz and bridge nostalgia with new audiences through engaging, social-first content.

Time Capsule – “Back to 2006”
The cast opened a curated box of early-2000s relics and reflected on the show's legacy.

Trivia Showdowns
OGs vs. newbies and cast head-to-head battles tested Hills knowledge and sparked fun generational moments.

Spencer & Heidi House Tour
The iconic couple gave a personal walkthrough of their home, reigniting fan interest and tapping into nostalgia.

“Auditioning for The OC”
The cast jokingly tried out for The OC, connecting The Hills to its roots with Mischa Barton as the judge.

Hollywood Hills Tour
Spencer led a location-based tour of key Hills filming spots, blending fan service with IRL nostalgia.

Never Have I Ever
A cheeky cast game that revealed personal truths and delivered short-form, social-friendly content.

Cast Reacts
Rewatch and reaction sessions to classic Hills episodes brought emotional and meme-worthy moments.

Elevator Sing-Along Stunt (Paramount/MTV HQ): As a surprise finale activation, we staged a musical stunt inside the elevators of our Paramount/MTV building. Lucky fans and employees who stepped into the elevator were joined by the Hills cast and, in a truly iconic moment, Natasha Bedingfield herself. She popped in mid-ride to sing “Unwritten” alongside the cast and unsuspecting participants. We repeated the stunt multiple times throughout the day, capturing genuine reactions and singalongs that highlighted the cultural resonance of the show and its theme song.